Brand Loyalty:

Monday, 5 December 2011 20:14 by china@bizpen.com

Keep Customers Coming Back For More With Promotional Products

      

You've got customer's through the door; now it's about getting them to come back again, this time, hopefully, bringing their friends.  Generating repeat business is a delicate grace combining great products, brand loyalty, and word of mouth referrals.  Word of mouth marketing, an offshoot of brand loyalty, is one of the most effective means of campaigning and generating interest in a particular company or product.  People trust their friends, co-workers, and relatives to steer them to the products and places they are loyal to.  

So how do we gain customer loyalty? Repeated business.  
How do we get repeated business?  Advertising.
     When it comes to getting the public's attention, nothing is more effective than free products.  A recent Promotional Products Association International (PPAI) study revealed that “Consumers made a purchase after receiving a promotional product (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent) or online ad (4.6 percent).”  This speaks volumes for the value of the role promotional products play in your marketing campaign. As you head into the new year, take the time to rethink your marketing strategy if tangible brand awareness isn't at the top of your list.  Then start your promotional product shopping now. 
     At Bizpen.com, we offer a wide array of custom imprint-able products, daily on our website, and personalized head hunting for the custom products that will set your company apart.  That means that if you don't see it on our site, you can call us today, and we will find you the perfect customizable promotion.  Our quality products are always the best price and are always premium quality. 
Looking for deals on unique items? Check out our sales and close-outs page.  
Looking for something special for that corporate gift or trade show?  Click here to visit our special event giveaways.
Keeping it simple?   Personalized pens is a great way to get your name and logo out to the people.
Need it fast?  We have promotional items in 24-hours.

Solidify Emotional Connections with Promotional Products

Wednesday, 16 November 2011 20:46 by china@bizpen.com

As the year comes to a close, now is the time to give back to your most cherished clients with promotional products.  These are strategic gifts that express your gratitude while also promoting your product.  Any successful business person knows that in business, every industry is customer service, and part of providing great customer service is acknowledging our gratitude for our most loyal clients and establishing the emotional connection that will sustain their loyalty.  

I recently read an inspiring article that asked the question: "How do we properly market our product and establish an emotional connection with the use of promotional products?" and the answers seem simple.  First ask yourself:  Are you giving your client something they want?  Will the client use it?  Will they pass it along?  Will it been seen by others?  We all know that promotional products work.  So what keeps us from investing in this easy marketing solution?

Marketing dollars feeling slim? An easy product that can stretch your marketing dollars and stand the test of time is the desktop calendar.  This ubiquitous calendar with a companies logo can be found on any office bulletin board or home refrigerator.  It is lightweight, so easy on the shipping costs, and doesn't take up too much space in your own place of business.  Order today and get a jump on your competitors by solidifying your name on your customer's to do list.

There are Cheap Pens and then there are Cheap Pens!

Monday, 25 January 2010 23:16 by lydia@bizpen.com

When was the last time you had a cheap pen break on you? If it was in your pocket... goodbye shirt or pants! How many times has your cheap pen stopped working when you can still see ink in the tube? When we say "cheap pens", we mean affordable, because they are on sale with additional mark-downs! The quality is great, as always. Check out our amazing sales and closeouts. I like the Skyline pens, but they're ALL great deals. We have loads of personalized pens under $.59, all at incredibly cheap prices!

Customized pens for the holidays or anytime.

Wednesday, 9 December 2009 00:52 by lydia@bizpen.com
Time for holiday office parties! I enjoy them. Don't you? Are you organizing one, or just attending? I look forward to the opportunity to just be myself for once with all of my co-workers. Customized pens with your company logo are great for gift bags, stocking stuffers, party handouts, or even tied to the top of gifts. They add a personal touch to any gift you give. Our customized pens have always been a customer favorite. We have pens with lanyards and pens without 'em. All kinds of colors so you can go crazy with designs! Don't forget our Seasonal Specials like our Candy Cane pens or our Chocolate Champagne Bottles for this Christmas and the 2010 New Year too.

Your chance to gobble up the competition!!!

Friday, 27 November 2009 17:21 by lydia@bizpen.com

Who doesn’t like cookies?! I love ‘em! How about a creative way to hand out business cards for the holidays? These cookies will compliment the coffee machine nicely! Oh, and did I mention that I like coffee too? These little treats have a vibrant full color “edible” imprint direct on the icing. You get your choice of cookie, and choice of icing. Great for year round too!

Don't forget that we have many heavily discounted cheap personalized pens and even special seasonal promotional products. But, if you have any troubles or issues, we are here personally for you by phone any time 1.888.411.6999. We'll help you find anything you need and give it that personalized touch!

edible promotional products

Do You Need Your Holidays Personalized?

Tuesday, 17 November 2009 01:53 by lydia@bizpen.com
Need a larger selection of promotional or personalized pens or products during the holidays? Our central distributing agent has given us access to a huge database of promotional and personalized items. You can check it out by clicking on the link or image below. Don't forget that we have many heavily discounted cheap personalized pens and even special seasonal promotional products. But, if you have any troubles or issues, we are here personally for you by phone any time 1.888.411.6999. We'll help you find anything you need and give it that personalized touch!

Special Holiday Database of Promotional & Personalized

Promoting Healthy Business During Flu Season

Friday, 23 October 2009 19:13 by china@bizpen.com
As I lay here with a fever of 103, I can’t help but think about the brilliance of promotional healthcare items; specifically the antibacterial pen. Everyday we come in contact with numerous surfaces covered in germs, but it’s the pen that poses the greatest threat. As I lay here with the chills I can’t help but think about how many times in a day I come in contact with a new pen/germ assailant. When I write a note for my daughters lunch in the morning, when I sign my credit slip at the market, mall, movies, bank; the list goes on and on. I wonder how many other people have touched this pen, wiped their nose first maybe, put it in their mouth. If only all businesses were considerate enough of their patrons to provide a custom imprinted antimicrobial pen. Hospitals caught onto the growing trend of antibacterial products out of necessity, but why not schools, banks, restaurants, etc. Antibacterial pens and promotional hand sanitizers protect not just the customer, but the employee too. This equals a happier and healthier workforce as well as client base. Add happy clients to healthy employees and you get a better business with more cash flow. In this season of colds and flu, another great idea to keep your community healthy is a tissue box with your logo printed on it for the employees or travel pack tissues to give to the under the weather customer. Another thoughtful promotional product is a package of antibacterial wipes. Your employees will be happy to show up to a pack of wipes on their desk, and your overall workplace will be a healthier environment. At Bizpen.com, we are dedicated to the most well suited products at the best prices. We pride ourselves on the highest standards of quality and turn around time. We know that keeping our customers happy keeps your customers happy.

Halloween - A Special Season for a Personalized Touch on Business

Wednesday, 7 October 2009 21:15 by china@bizpen.com

Halloween is a great season for promotional & personalized products. Staff appreciation parties, social gatherings and trick-or-treaters make Halloween an optimum time to get your company’s logo into the hands of your constituents. Growing up I remember Halloween as a time of communing with the neighborhood. I’d race the other kids, running door-to-door, collecting candy and other prizes. Meanwhile the adults meandered, chatting over tea and coffee or a glass of wine. Kind faces, and other’s spooky, outstretch hands and reward creativity with a sweet treat. Then encircled by friends, we’d anxiously wait for the parents to inspect the candy before turning over the booty. It wasn’t until years later, when I was the one with the tea, watching my little witchy princess run door-to-door and going piece-by-piece through the varietal multitude of treat choices, that it dawned on me what an amazing marketing opportunity this nationwide past-time really is. In our neighborhood, Halloween is a big deal. People from all around fill the streets to wander from decked out house to community gathering, stopping at every door along the way to collect. Our first year in the neighborhood, I was impressed to find, at the end of the night, that my daughter’s heavy sack was not just a mound of candy, but a plethora of everything from festive personalized pens and pencils, a glow in the dark frisbee, sticky note pads, and party bags filled with a sugary treat. My all time favorite, a toothbrush from a local dentist, which helped me as a parent spark a great conversation about oral hygiene. I applauded this veering from the sugar overload and equally inspiring was the ingenious sentiment of the company logos printed on each one. I never would have guessed that my neighbor a block away would become my most trusted mechanic. I actually kept the aforementioned frisbee, with the name of my favorite local plumber, hanging in the laundry room, right by the back door. This is the type of nuanced advertising that stays with us. Yes, mini candies will always be a favorite amongst the kids, their wrappers thrown to the wayside, but a fun reusable product that won’t have kids bouncing off the walls, like a hand sanitizer to keep those snacking hands clean, to is likely to make you and your business a fan of parents and a household name. Bizpen.com has been helping business market their products and services since 1999. Check out all of our great promotional products, especially our seasonal promotional specials and close-out deals on personalized products.

The Power of Print

Friday, 21 August 2009 21:47 by china@bizpen.com

I was on the train a couple of days a ago, and I saw two women traveling together. They were clearly close friends or sisters; so friendly and trusting of each other.  It was almost as if they didn’t notice any other people in the world.  And for this reason, they were almost like entertainment, boisterous and drawing attention from every row in the car.  And the main attraction, the passing back and forth of an oversized reusable tote, imprinted with the logo of an eco-friendly supermarket.  At first glace I noticed the bag, acknowledged it for it's renewability and effective advertising, then smiled at the girls as they passed me to their seat.  They tucked the bag under the seat in front of them and the train departed.  Not more than five minutes in, it began. 

“Should we move the bag to the over-head?” One questioned, before lifting the logo blazed bag. 

Then moments later, “Did you pack us any magazines?”

 Down came the bag, but alas no magazines. Next there was the carrying of the bag down the aisle to look through the other bag and make transfers.  On and on, for the entire 2 hour duration of the train ride, these girls and their ominous logo encrusted bag were like a subliminal commercial for the company they were inadvertently sponsoring.  

"Promotional products work," I thought to myself. 

Though I haven’t stated it above, I won’t forget the name of the health conscious supermarket that had impressed their logo into the hands of these women.  I won't forget the experience of living in a two hour living commercial.  And I know by the wear of this custom eco-friendly bag  that the 40 people in our train car weren’t the only people being advertised to.  

 

You are What you Buy

Thursday, 30 July 2009 02:48 by china@bizpen.com

Where we spend our money says a lot about who we are.  The clothes you wear, the car you drive, even the toothpaste on your bathroom counter can make a statement about the choices and values you hold dear as an individual.  Have you ever been in someone’s home or office and made a decision about their personality based on the products they supply themselves with.  Whether it’s the product brands on the kitchen shelf, the logo imprinted shirt on our back, or the type of car we drive; we are what we buy.  So how do you make your statement?  Is it the with your favorite brand of skin care products, you know, the one with the cute the logo printed on the wrapper, that say’s I care about myself and I like to be playful.  Or is it your collection of custom band t-shirts that let’s the world know that you’re a music buff?  Maybe it’s the designer purse you carry with the fancy  engraved key-tag that let’s people know that you care about quality. Maybe it’s the statement printed on the bumper sticker on your car that let’s the world know that the environment is your main concern.  Whatever it is you surround yourself with, keep in mind you are making a statement about who you are.  Whether you are choosing a product based on the adorable imprinted logo, on the inexpensive price point, or on the quality of the ingredients or materials used to produce it; where you spend your money, says a lot about the values you carry with you.  So the next time you’re out shopping or even reorganizing, pay attention to the products you customize your personal surroundings with and how they represent you?  You may not be advertising your personal product in a way that promotes your custom lifestyle … or maybe you are?  Either way, we are the product of the personal imprint we brand upon our lives, from the apparel we wear to the type of pen we use; so make sure your custom imprint fits the persona you want the world to see.