I was on the train a couple of days a ago, and I saw two women traveling together. They were clearly close friends or sisters; so friendly and trusting of each other. It was almost as if they didn’t notice any other people in the world. And for this reason, they were almost like entertainment, boisterous and drawing attention from every row in the car. And the main attraction, the passing back and forth of an oversized reusable tote, imprinted with the logo of an eco-friendly supermarket. At first glace I noticed the bag, acknowledged it for it's renewability and effective advertising, then smiled at the girls as they passed me to their seat. They tucked the bag under the seat in front of them and the train departed. Not more than five minutes in, it began.
“Should we move the bag to the over-head?” One questioned, before lifting the logo blazed bag.
Then moments later, “Did you pack us any magazines?”
Down came the bag, but alas no magazines. Next there was the carrying of the bag down the aisle to look through the other bag and make transfers. On and on, for the entire 2 hour duration of the train ride, these girls and their ominous logo encrusted bag were like a subliminal commercial for the company they were inadvertently sponsoring.
"Promotional products work," I thought to myself.
Though I haven’t stated it above, I won’t forget the name of the health conscious supermarket that had impressed their logo into the hands of these women. I won't forget the experience of living in a two hour living commercial. And I know by the wear of this custom eco-friendly bag that the 40 people in our train car weren’t the only people being advertised to.
