When going through your business’ marketing strategy for the year, you might ask yourself if including promotional items and giveaways in your budget is fiscally prudent. These customized items have the potential to keep your company logo, and a specific positive interaction, in the minds of consumers on a daily basis. The trick here is to find merchandise that is both functional and desirable, and that will not end up in a drawer or, even worse, in the trash bin. According to a recent article in the New York Times, you should avoid "items that will be quickly used and tossed." When choosing promotional products, you need to invest in items that have some kind of "shelf life". That is actually extremely good advice. But in today’s throwaway world, where is the best place to start?